Virtual Reality: Advertising’s Next Big Thing
Marketers like Coca-Cola, HBO and Nissan are taking into the nascent world of virtual reality.
Marketers like Coca-Cola, HBO and Nissan are taking into the nascent world of virtual reality.
Matt Sandler is a musician, entrepreneur and founder of Chromatik, a mobile startup enabling musicians to practice, learn, and share their favorite music. I
William Gibson famously said, “The future is already here – it’s just not evenly distributed.” I’m guessing Gibson was probably referring to the coming world of live action content for the Oculus Rift, and if that’s true he’s exactly right. The future is stuck in a Palo Alto office loft. JauntVR to be exact.
Variety became the first news outlet to produce virtual reality video coverage of a red carpet premiere Monday night, teaming with VR technology provider Jaunt to capture highlights of Monday
Like the bastard progeny of experimental theater and video game production, this horror film required a new, complex form of cinematography.
The BBC’s North America Technology Correspondent Richard Taylor puts the latest in virtual reality to the test.
Nest, $3.2 billion. Oculus Rift, $2 billion. Beats, $3 billion.
Virtual-reality company Survios announced a $4 million funding round led by Shasta Ventures.
Jaunt is a new startup developing massively immersive cameras to film virtual reality movies for the Oculus Rift. And they’re not alone.
Recently, several Knight fellows visited the offices of Palo Alto, Calif., startup Jaunt, which produces virtual-reality software that is, in a word, pretty awesome.